Two calls, one week. A growth plan you keep.
I find the channels that will pay back for your business, put a cost and a stop rule on each one, and write it down. Run it yourselves, or with me and the right specialist for each play.
The Reddit Presence
Become the expert voice in the subreddits where your buyers ask questions.
By the end of the week you have a plan, not a pitch.
Which channels to run, and in what order
Two or three plays chosen for your customers and your numbers, not a list of everything you could do.
What each one should cost to test
A budget and a target for each, so you know what a fair test looks like before you spend.
When to stop, written down in advance
A stop rule for every play, agreed before it starts, so nothing runs on hope.
Three steps. The first one is a 30-minute call.
About two and a half hours of your time across a week. I do the rest.
A 30-minute call
The business, the numbers, what has been tried. If it is not a fit, I say so.
A kick-off call
An hour on your goals, budget, customers and what you have tried. Then I do about a day of work on your market and channels.
Your plan, presented
A second call a week later, with the plan and the options for doing the work. Yours to run yourselves, or with me.
Oliver Williamson. One accountable lead, the right specialist for every play.
Formerly Chief Revenue Officer at CircuitHub and Chief Operating Officer at eZhire. Today I support growth for businesses from Saudi Arabia to Japan.
You deal with me. Where a play needs specialist hands, I bring them in from my network and manage them for you.
Every play is graded, costed and dated. Three from the library.
The Reddit Presence
Become the expert voice in the subreddits where your buyers ask questions, and the name AI assistants quote.
Fresh
Free. About three hours a week for a quarter.
Boost the Founder
Put ad money behind the founder's best LinkedIn posts, aimed at a named account list, instead of behind a company advert.
Working
Under $1,000 of media over four weeks.
Trigger Outreach
Contact companies the moment they show they are ready to buy: a hire, a raise, an expansion, a key contact changing job.
Working
A few hundred dollars a month in data and tools.
Tell me what has stalled. I will reply within one working day.
Or skip the form and pick a time for the 30-minute call.
Before you ask.
Is the plan really free?
Yes. No invoice and no catch. It is how I find out whether I can help, and how you find out whether you want me to.
Who is it for?
Founders and leadership teams whose growth has stalled on the channels that got them here, selling to consumers or to businesses.
What if I only want the plan?
Then you take it and run it. The plan is yours whether or not we work together.
Who does the work afterwards?
I lead it. Where a play needs specialist hands, I bring them in and manage them. You deal with me throughout.