1. The data we collect
- Identity & contact: name, job title, company, email, phone. Collected through web forms, email correspondence and event sign-up.
- Marketing preferences: opt-in choices and areas of interest. Collected through web forms and email footers.
- Usage data: page views, time on site, IP address, device and browser type. Collected through cookies and analytics tools.
- Transactional data: contracts, statements of work, invoices. Collected during client onboarding and project delivery.
We do not collect special-category data (e.g. health, ethnicity) unless you actively provide it and we have a clear lawful basis.
2. How & why we use your data
- Responding to enquiries, providing proposals. Legitimate interests: to run our business and grow with prospective clients.
- Delivering contracted services. Contract: processing necessary to perform a contract with you.
- Sending newsletters, event invites or insights. Consent: you control subscription settings at any time.
- Improving our site, diagnosing technical issues. Legitimate interests: to keep our services reliable and user-friendly.
- Legal, accounting & compliance obligations. Legal obligation: to meet statutory requirements.
We never sell your personal data and only share it with third parties that help us operate (e.g. secure cloud hosting, CRM, email marketing) under strict data-processing agreements.
3. International transfers
Our main service providers (Webflow, Kit and Cal.com) are based in the United States, so your data may be processed there. Where data is transferred outside the UK or EEA, we rely on UK adequacy regulations, EU adequacy decisions, or standard contractual clauses (SCCs) to safeguard your information.
4. Who we share your data with
We do not sell your personal data. We may share your information with:
- Our service providers: Webflow (website hosting and form submissions), Kit (the newsletter and guide emails, sent only after you confirm your address), Cal.com (call bookings) and, only if you accept analytics cookies, Google Analytics. Each processes your data on our instructions under a data-processing agreement and uses it only to provide its service to us.
- Professional Advisers: Lawyers, accountants, and other professional advisers, where necessary, to obtain advice or protect our interests.
- Legal and Regulatory Authorities: Where required by law or in response to valid legal requests, such as court orders or government regulations.
- Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction.
5. Your rights
Under data-protection legislation you may, at no cost:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Erase data (“right to be forgotten”)
- Restrict or object to processing in certain circumstances
- Port data to another service provider
- Withdraw consent at any time for marketing communications
Exercise any of these rights by emailing privacy@30plays.com. If you are unsatisfied with our response, you may lodge a complaint with your local supervisory authority (e.g., the UK Information Commissioner’s Office).
6. Security measures
- Industry-standard encryption (TLS) protects data in transit.
- Access to internal systems is restricted by role-based controls and multi-factor authentication.
- Regular vulnerability assessments and staff training underpin our security programme.
7. Cookies & similar technologies
Cookies are small text files placed on your device to make websites work efficiently and to provide information to site owners.
- Essential: enable core functions such as page navigation and form submission. Site cannot function properly without these. Set automatically; cannot be disabled via banner.
- Analytics: help us understand site usage (e.g., Google Analytics) so we can improve content and performance. Disabled by default; enabled only if you click “Accept analytics cookies”.
- Marketing: track engagement with email campaigns or event sign-ups. Disabled by default; enabled only if you opt in.
You can withdraw consent or change preferences at any time by clicking the Cookie Settings link in the footer, or by clearing cookies in your browser.
8. Third-party links
Our site may include links to external websites. We do not control those sites and are not responsible for their privacy statements. Review the privacy notices of any third-party sites you visit.
9. Changes to this notice
We may update this policy from time to time to reflect legal, technical or business changes. The “Last updated” date at the top will be revised accordingly. Material changes will be highlighted on our site or communicated via email where appropriate.
10. Contact Us
For any data-protection query, claim or request, please email privacy@30plays.com. We aim to reply within one calendar month or sooner where required.