One accountable lead. The right specialist for every play.
30Plays is a fractional growth consultancy. You work with me throughout. When a play needs specialist hands, I bring them in from my network and manage them for you. The name is the current 30: the thirty plays I would run right now, picked from a larger library and rechecked as channels change.
Fractional growth consultant
I have spent around 20 years growing companies from the commercial seat, as Chief Revenue Officer, Chief Operating Officer and Head of Global Sales, in consumer and business markets alike.
I started in treasury at J.P. Morgan, then moved to the trading floor at Man Group as a sales trader. Two good schools for learning that numbers win arguments.
Rose through the ranks to lead 70+ sales staff across seven countries. Built the customer retention desk and lifted new-customer conversion from around 30% to over 50%.
First commercial hire after the seed round. Built the first lead generation, business development and account management teams, and signed and scaled Tesco, Burger King, Gap and Whole Foods. Revenue grew from approximately $2m to over $10m.
Joined a Y Combinator company pre-revenue, at eight or nine people. Built sales, account management, customer success and support from scratch and grew to approximately $20m. Accounts won included Google, Meta, Amazon, NASA and SpaceX.
Ran sales, operations, customer service and business intelligence at an app-first car rental platform. Grew from single-digit millions to $40m+ annualised, the team from under 100 to over 400, and opened Saudi Arabia.
Growth work for businesses including Lenzo in Saudi Arabia, Slacker Apps in Japan, Buzz AI in Canada, Orizn AI in Switzerland, Zadd in Jordan and It's AI in Dubai.
You work with me. I bring in specialists when a play needs them.
I work as your fractional growth consultant: part of your team for as many days as the work needs, on an agreement shaped around your business, usually project by project. You pay for the time and the work you actually need, not a full-time hire.
It starts with a free growth plan: two calls in one week and a written strategy. Then you decide whether I build it, run it, or hand it to your team. Where a play needs specialist hands, gamification for your product, say, or entry into a niche market, I bring in people from my network and manage them for you.
Named people, not a bench.
Specialists join when a play calls for them, not to fill a retainer. Each one is introduced by name before they start.
They do one thing, every day
A games studio builds the game. A paid media specialist runs the ads. Nobody learns your channel on your budget.
Chosen for your problem, not from a fixed team
The right person for a consumer app is rarely the right person for an industrial supplier. I choose for each client and each play.
Managed by me, reported once a month
You deal with me, not a chain of suppliers. One report a month across everything that is running, measured against the plan we agreed.
Specialists are introduced by name once they are on your engagement. Profiles will appear here as the team is confirmed.
Get a growth plan before you spend anything.
A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.