How it works

A free growth plan, then only as far as you need.

Every stage is optional. Some clients take the plan and run it themselves. Some want it built. Some want me in the seat for a few days a week. It always starts with a free growth plan.

01

Diagnose

How longOne week, two calls
You getA written growth plan
CostFree

The free growth plan. A kick-off call with you and your team, about a day of my work on the numbers, the market and the channels, then a second call to present the plan.

A plan built around your budget and objectives: the KPIs that matter, who you are selling to, your value proposition, the plays worth running, what each should cost and how soon you should see results. Yours to keep, whether or not we go further.

02

Build

How longUsually the first 90 days
You getPlays live and tested
CostAgreed per project

I build the plays we chose, bringing in specialists where a play needs them, and test fast.

Each play gets a budget, a target and a stop rule before it starts, so within weeks you can see what is earning its place.

03

Run

How longOngoing, reviewed each quarter
You getOne report a month
CostAgreed per quarter

The plays that work keep running and improving, with one report a month on what is turning into revenue.

A play that stops paying back is stopped and its budget moves to one that does. When you are ready, I hand it all to your team with the playbook written down.

04

Lead

How longDays a week, reviewed each quarter
You getA fractional growth lead
CostAgreed by days a week

When you need it, I step in as your fractional growth lead for a set number of days a week.

For companies that need someone senior owning growth before they are ready for a full-time hire: the plan, the budget, the specialists and the board conversation.

What it costs

The plan is free. Everything after it is agreed per project.

There is no price list, because no two plans are the same. With the growth plan you get a written proposal for whatever you choose to do next, with the cost fixed before anything starts. Pricing follows the plan, not the other way round.

Planned a quarter at a time

Plays need time to prove themselves, so the work is planned in quarters with a review at the end of each. A single play that is not working gets stopped sooner.

Specialists are named, not pooled

Anyone working on your business is introduced by name before they start.

One monthly report, one accountable lead

You deal with me. One report a month across everything that is running, measured against the plan we agreed.

Start here

Start at stage one. It costs nothing.

A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.