I find the growth worth backing, then build it with a team of specialists.
For companies that need more customers, not another agency. I work out which channels will pay back, put a specialist on each one, and stay accountable for the result.
The Reddit Presence
Become the expert voice in the subreddits where your buyers ask questions.
I built and scaled the commercial function at three companies, and ran global sales at a fourth.
Joined pre-revenue and built every revenue function from scratch. Grew to approximately $20m. Accounts won included Google, Meta, Amazon, NASA and SpaceX.
From single-digit millions to $40m+ annualised. The team grew from under 100 to over 400, and I opened Saudi Arabia.
First commercial hire after the seed round. Signed and scaled Tesco, Burger King, Gap and Whole Foods. Revenue from approximately $2m to over $10m.
Led 70+ sales staff across seven countries and built the customer retention desk. New-customer conversion from around 30% to over 50%.
For founders who have outgrown doing it themselves.
Growth has stalled on the channels that got you here.
What won your first customers has flattened out, and doing more of it costs more every quarter.
You have paid an agency and got activity, not pipeline.
Reports full of clicks and impressions, and still no clear line from the spend to revenue.
You need a plan before you need a team.
You know you should be on more channels. You do not yet know which ones will pay back, or in what order.
Growth plays, graded and dated.
Every play shows how it runs, what it costs to test, when to stop, and when it was last checked. Tactics decay, so the date matters.
The Reddit Presence
Become the expert voice in the subreddits where your buyers ask questions, and the name AI assistants quote.
Fresh
Free. About three hours a week for a quarter.
Boost the Founder
Put ad money behind the founder's best LinkedIn posts, aimed at a named account list, instead of behind a company advert.
Working
Under $1,000 of media over four weeks.
Trigger Outreach
Contact companies the moment they show they are ready to buy: a hire, a raise, an expansion, a key contact changing job.
Working
A few hundred dollars a month in data and tools.
Start with a free growth plan.
Before you spend anything, I build you a growth plan. Two calls in one week, with about a day of my work in between. You get a plan built around your budget and objectives: the KPIs that matter, who you are selling to, the plays worth running, what each should cost and how soon you should see results. Run it yourselves, or with me.
A kick-off call
An hour on your goals, budget, customers and what you have tried.
I do the work
About a day of my time on your market, your numbers and the plays that fit.
Your plan, presented
A second call a week later: the plan, the costs and the options for doing the work. Yours to keep, whether or not we work together.
Four stages. Start at any of them.
Every engagement starts with a free growth plan, then goes only as far as it needs to.
Diagnose
Two calls in one week. You leave with a written growth plan.
Build
Usually the first 90 days. The plays go live and get tested fast, with specialists where needed.
Run
The channels keep improving, with one monthly view of pipeline.
Lead
When you need it, I step in as your fractional growth lead.
Eleven channels. One plan that joins them up.
Growth rarely comes from one channel. I pick the ones that fit your customer, put a specialist on each, and run them as one plan measured on revenue.
One accountable lead. The right specialist for every play.
You deal with me. Where a play needs specialist hands, I bring in someone who does that one thing every day, chosen for your business and managed by me.
One plan, one monthly report, one person to hold to account.
Find out what is worth backing.
One play, every Tuesday
A growth play by email each week: what it is, who it suits and where it fails. Useful even if you never hire me.
The growth strategies working right now
Seven growth strategies, each judged on who it suits, what has to be true first and why it usually fails.
Get the guideGet a free growth plan
A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.
Start with a call