Organic social

Organic reach is shrinking on almost every platform, except for posts people actually want to share. The businesses that win choose one or two platforms, post with a clear point of view, and treat every comment and message as the start of a sale.

I pick the platforms worth the effort for your market, based on where your customers spend their time rather than where your competitors post. In Saudi Arabia that often means Snapchat and TikTok. Selling to other businesses, it usually means the founder on LinkedIn. A specialist who runs that platform every day takes it on, and each month you see what turned into conversations.