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Shoppable Stories

Open a shop on your Snapchat profile and sell from the Stories your followers already watch.

The original

Qasr Al-Awani, a Saudi kitchenware and appliances retailer founded in 1998, set up a store on its Snapchat Public Profile, tagged products in its Stories and posted demonstration videos. Snap's case study reports that in 28 days it drew 30,000 product page views and more than $11,000 in website sales from organic activity, with an average order value 31% higher than from paid ads (Snap case study, undated, via CaseStudies.com).

30k
product page views in 28 days
$11k+
in sales from organic activity
+31%
average order value against paid ads

Best for

Retailers and consumer brands selling in Saudi Arabia, and anyone whose customers are under 35 and on Snapchat daily.

Why it works

In Saudi Arabia Snapchat is a daily habit, with ad reach equal to 72.9% of the population (DataReportal, late 2025), and Stories feel personal rather than polished. A shop on the profile lets a follower go from a demonstration to a product page without leaving the app.

How it runs

  1. Set up a Public Profile and connect a product catalogue to open a store on it.
  2. Post Stories daily: demonstrations, behind the scenes and new arrivals.
  3. Tag products in every Story that shows one.
  4. Put the founder or staff on camera, in the local dialect.
  5. Save the best Stories as Highlights on the profile.
  6. Track product page views and sales from the profile each week.

Proof

Vendor. Qasr Al-Awani's figures from a Snap case study, published via CaseStudies.com.

Cost to test, and when to stop

Cost to test. No media spend. Daily Stories for a quarter.

Kill it if after two months product page views from the profile are flat.

Watch-outs

The case study is Snap's own, undated and published through a third party. Organic reach depends on followers, so it builds slowly without paid support. In Saudi Arabia, individuals who advertise for a business need a Mawthooq licence.

Pairs with

The Sponsored Lens, Ad to WhatsApp, Seed 500

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