What is inside
Seven strategies, judged the same way
Each one gets the same four answers: who it suits, what has to be true before you start, how long until you can read the signal, and the most common reason it fails.
- Founder-led content. Why buyers now trust a named person over a company page, and how to make it a pipeline source rather than a vanity metric.
- Signal-led outbound. Smaller lists, built on events that say a company is ready to buy, and why volume outbound keeps getting worse.
- Being found in AI answers. How buyers research with AI assistants, and what it takes to be the company those answers name.
- Partner-led growth. Borrowing trust from companies that already sell to your buyer.
- Executive roundtables. Small rooms of the right people, and why they outperform the big event.
- Community acquisition. Showing up where your buyers already talk, without becoming the person who sells in the group.
- Conversion before traffic. Why fixing what happens after the click usually beats buying more clicks.