Two kinds of story. Roles I held in-house before 30Plays, told only with figures from my own published record. And client work, published only once the client has approved the finished text.
Lenzo, Jeddah. Client engagement, business development, August to September 2026
Client work, August to September 2026. I built Lenzo a daily system for finding the companies in Saudi Arabia with a live reason to buy, and outreach written from that reason.
eZhire, Chief Operating Officer, 2022 to 2026
In-house, before 30Plays. As Chief Operating Officer from 2022 to 2026, I helped take eZhire from single-digit millions to more than $40m in annualised revenue, across the UAE and into Saudi Arabia.
Quiqup, Sales Director, 2015 to 2016
In-house, before 30Plays. First commercial hire after the seed round: I built Quiqup's first sales teams and owned commercialisation as it moved from consumer app to delivery infrastructure for other brands.
City Index, Sales Executive to Head of Global Sales, 2007 to 2015
In-house, before 30Plays. From the London trading floor in 2007 to Head of Global Sales: new-customer conversion from around 30% to over 50%, and a retention desk built from scratch.
CircuitHub, as Head of Sales then Chief Revenue Officer, 2017 to 2022
In-house, before 30Plays. As Head of Sales and later Chief Revenue Officer, I built CircuitHub's first commercial function, from pre-revenue to approximately $20m in annualised revenue.