Turn the founder and the team into the company's media channel, posting what they know from the inside.
Gong, the revenue intelligence company, used its LinkedIn page as a media channel rather than a noticeboard, with very short, high-quality video clips and contests and giveaways featuring real employees. LinkedIn's case study reports that after one month followers had risen 85%, comments 6,893% and shares 108%, and its first video passed 17,000 views (LinkedIn case study, undated). It gives no pipeline figure.
At a smaller scale, Storylane, with about $8 million in annual recurring revenue, had 17 of its roughly 50 staff posting, and its marketing lead says LinkedIn now drives more than half of pipeline (Favikon, 4 June 2026).
B2B companies, SaaS and professional services whose founder or experts know something buyers want to know.
Buyers trust a named expert more than a logo, and LinkedIn's feed is built around people: in DSMN8's feed test, posts from company pages made up 5.37% of the feed, against 42.44% from first-degree connections (DSMN8, updated September 2026). Posts with substance travel furthest: document and multi-image posts averaged 6.40% engagement by impression in the third quarter of 2026, against 2.50% for link posts (Socialinsider).
Vendor. Gong's figures from a LinkedIn case study. Self-reported. Storylane's figures via Favikon (June 2026).
Cost to test. No media spend. Two to three hours a week per person for a quarter.
Kill it if after three months no target account has engaged or messaged.
Engagement is not pipeline: ask every new lead where they found you. Ghostwritten posts that sound like everyone else fail, so every post must contain something only you know. Staff posting needs permission, not pressure.
Boost the Founder, Engager Mining, Podcast as Business Development
A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.