Treat Pinterest as a search engine for things people plan to buy, and publish pins that answer the searches.
Tram Tran started Koogal, an Australian online fashion retailer selling mainly women's dresses, when she was 16. Her approach on Pinterest was simple: pin a few ideas every day, use long vertical pins, name boards in plain descriptive words, and put the words people search for, such as "blue dress", into every description.
Revenue grew more than 500% from 2015 to 2018, and Pinterest drove about 70% of the business's revenue (SmartCompany, 5 April 2019).
E-commerce and consumer brands in categories people plan visually: fashion, home, beauty, food, weddings, travel and gifts.
People use Pinterest to plan homes, weddings, outfits, meals and gifts, often well before they buy. Pins are found through search and keep surfacing long after they are posted, so the work compounds like SEO: in Tailwind's study of about 1.2 million pins, over 60% of saves on pins linking to websites came on pins more than a year old (Tailwind, November 2024).
Self-reported. Koogal's figures from its founder (SmartCompany, April 2019). Vendor. Tailwind's study of pin saves (November 2024).
Cost to test. No media spend. About an hour a day for a quarter, or a scheduling tool.
Kill it if after three months outbound clicks are not growing month on month.
Pinterest traffic is softening for some publishers: Pinch of Yum's share of traffic from Pinterest fell from 6.33% in March 2024 to 3.99% in March 2026 (Food Blogger Pro, April 2026). It suits visual, planned purchases, not B2B services or impulse buys. DataReportal publishes no Pinterest audience figures for the UAE or Saudi Arabia, so test before you commit there.
Boards to Basket, Seed 500, Get on the Lists
A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.