PR and launches

Earned attention around a launch, a number or a story worth telling.

Earned attention and launches that market themselves: press coverage built on something worth reporting, and launches designed so that early users bring the next ones.

I find the story and the moment. A specialist pitches, launches and handles the press.

Channels

Where this runs.

Press and expert quotes Pitch small outlets first, and answer journalist requests on the services that carry them. The play: Data PR.
Product launches Waitlists, launch weeks and seeded communities. The plays: The Waitlist Launch and Seed the Connectors.
Stunts Unconventional PR aimed at the incumbent.
Awards Entered where buyers recognise them.
Crowdfunding Pre-selling to prove demand.

Example plays

Signature plays for this service.

Play

Data PR

One surprising number from your own data, pitched to the press and posted everywhere.

Play

The Waitlist Launch

Open a waitlist where referring friends moves you up the queue, so the launch markets itself.

Play

Seed the Connectors

Give the product first to the best-connected people in your niche, and let their recommendation do the launch.

Start here

Find out whether this channel is the one worth backing.

A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.

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