Email and messaging

The channel you own. Newsletters, sequences and WhatsApp that turn interest into sales.

The channels you own: email sequences that activate, retain and bring people back, and messaging where your customers actually answer, which in much of the world means WhatsApp.

I decide what each sequence is for and how it is measured. A specialist builds and runs it.

Channels

Where this runs.

Email marketing Lifecycle sequences for activation, retention, revenue and referral, plus campaigns. The play: The Nine-Word Email.
WhatsApp Broadcasts, Channels, catalogues, order updates and support where WhatsApp is the default messenger. The plays: Messaging Commerce and Ad to WhatsApp.
SMS Time-sensitive messages, with consent.

Example plays

Signature plays for this service.

Play

Messaging Commerce

Move repeat customers onto WhatsApp: catalogue, broadcasts, orders and support in the app they already live in.

Play

Ad to WhatsApp

Point Facebook and Instagram ads at a WhatsApp chat instead of a form, and let the conversation do the selling.

Play

The Nine-Word Email

Revive a dormant list with one line: "Are you still looking for [the thing they asked about]?"

Start here

Find out whether this channel is the one worth backing.

A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.

Get a free growth plan