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Partnerships, affiliates and creators

Borrowing trust from people your customers already listen to, and paying for results.

Other people's audiences, paid on results: partners who already serve your buyer, affiliates on commission, and creators whose audiences trust them. It is often the cheapest growth available and the least managed.

I find who your buyers already trust and design the deal that makes it worth their while. A specialist recruits, activates and measures the partners.

Channels

Where this runs.

  • Affiliate programmes Tiered commission, capped at the most you can pay to win a customer. The plays: The Affiliate Discord and Affiliates Feed the Ads.
  • Referral partners The businesses your customers already buy from. The play: Who's Got My Customers?
  • Influencers and creators Many small, relevant creators rather than one big name. The plays: The Micro-Influencer Swarm and Seed 500.
  • Co-marketing Joint guides, webinars and bundles with non-competing brands.
  • Integrations and app marketplaces Shopify, HubSpot, Salesforce, Zapier and the AI assistant directories. The play: Ship Into the AI Assistants.
  • Resellers and agencies Partners who sell and implement for you.
Start here

Find out whether this channel is the one worth backing.

A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.