Put your ad in front of the video your audience already chose to watch, from the creator they trust.
Mrsool, the Saudi delivery app, sponsored videos from the creator Ahmad Al Shugairi on X during Ramadan, with its ads running as pre-rolls before his content. X's success story reports about 10.5 million views, a 54.63% view rate and a cost per view of SAR 0.04 (X success story, undated).
Consumer brands and apps selling in Saudi Arabia, and technology and finance brands whose buyers still follow creators and publishers on X.
In Saudi Arabia X remains a mainstream platform for news, culture and Ramadan viewing, and a pre-roll before a trusted creator borrows the attention he has earned. stc used a Promoted Trend Spotlight during Ramadan 2020 for 29.8 million impressions and a 5.9% lift in favourability (X).
The warning case is McDonald's #McDStories in January 2012: a promoted hashtag inviting customer stories, which users filled with complaints. It was up for about two hours (MediaPost, January 2012).
Vendor. Mrsool and stc figures from X's own success stories. Reported. McDonald's #McDStories from MediaPost (January 2012).
Cost to test. A creator sponsorship for one campaign window. A small test can run promoted video for a few thousand dollars.
Kill it if the view rate falls below the platform average or branded search does not move.
X's figures are self-published and undated. Advertisers have questioned brand safety on X since late 2022, so check where your ads appear. Outside Saudi Arabia, technology and finance, the audience may be too small.
The Voice With Permission, The Sponsored Lens, Seed 500
A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.