All services

Paid media

Ads measured on revenue, not clicks, across search, social and the new AI ad slots.

Buying attention where it pays back, measured on what a customer costs against the gross profit they bring over their lifetime. Paid media scales winners. It rarely finds them, so it works best behind a message or a piece of content that has already proven itself.

I set the economics and the targets. A specialist buyer runs the campaigns, and every month you see what spend turned into customers and revenue.

Channels

Where this runs.

  • Google Ads Intent captured on buying queries.
  • Meta Ads Facebook and Instagram, creative-led, best behind content already proven organically. The play: Ad to WhatsApp.
  • TikTok Ads Spark Ads behind creator videos that already sell. The plays: Affiliates Feed the Ads and The Live Sale Marathon.
  • LinkedIn Ads Account targeting, with Thought Leader Ads behind people rather than logos. The play: Boost the Founder.
  • YouTube Ads In-stream and Shorts. The play: The Demo Worth Watching.
  • Snapchat Ads Youth and Gulf reach. The play: The Sponsored Lens.
  • Reddit Ads Ads inside the threads where buyers compare options. The play: Be in the Thread.
  • Pinterest Ads Shopping and video ads for people planning a purchase. The play: Boards to Basket.
  • X Ads Sponsorship around the creators and publishers your buyers watch, strongest in Saudi Arabia. The play: Sponsor Who They Watch.
  • Amazon Ads Sponsored products at the point of purchase.
  • ChatGPT Ads Self-serve in beta since May 2026, with cost-per-click bidding. Check availability in your market.
  • Retargeting Pixels on the site and the booking page, aimed at warm audiences only.
Start here

Find out whether this channel is the one worth backing.

A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.