Advertise where people are already planning what to buy, and follow them from the idea to the product.
DFS, the UK sofa retailer, ran a full-funnel Pinterest campaign: video to inspire, idea ads and a quiz to help people choose, carousels and static pins to show ranges, and shopping ads to close the sale. Pinterest's case study reports a 7.2% lift in sales and an incremental return on ad spend of 3.1 times (Pinterest case study, undated).
Home, fashion, beauty, food and travel brands whose customers plan before they buy.
Pinterest users arrive with a project and often no brand in mind, so ads look like ideas rather than interruptions. The cheapest proof is old but telling: Ezra Firestone spent $775 on promoted pins for his own make-up store and tracked $21,969 in revenue (DigitalMarketer, 10 August 2016).
In the Gulf, Pinterest appointed DMS as its sales representative in nine Middle East and North Africa markets, including Saudi Arabia and the UAE, in July 2024 (Communicate, 3 July 2024). Red Sea Global reported a 74% higher engagement rate and a 67% lower cost per outbound click than the travel benchmark (Pinterest case study, undated).
Vendor. DFS and Red Sea Global figures from Pinterest case studies. Self-reported. Ezra Firestone's own figures (DigitalMarketer, August 2016).
Cost to test. Under $1,000 of media over four to six weeks.
Kill it if after six weeks cost per sale is well above your other paid channels.
Most published results are Pinterest's own case studies. Purchase cycles are long, so short attribution windows undercount it. It suits home, fashion, beauty, food and travel, not most B2B.
Pinterest Is Search, The Demo Worth Watching, Affiliates Feed the Ads
A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.