Events and community

Small rooms of the right people, and the communities where your customers already gather.

Rooms where buyers meet you as a peer, and communities that keep them close. For companies selling to senior buyers, a small room of the right people often beats a stand at a conference.

I set the theme and the guest list from your target accounts. A specialist runs the production, the invitations and the follow-up.

Channels

Where this runs.

Roundtables and dinners Small, curated and moderated. The play: The Roundtable Series.
Webinars Co-hosted with partners and cut into clips.
Trade shows and conferences Meetings booked before you arrive. The stand is optional. The play: The Conference Play.
Speaking One core talk, recorded and reused.
Workshops Paid, small and pipeline-building.
Communities Discord, Slack, WhatsApp groups, Skool and Circle, for customers, creators or the whole category. The plays: The Customer Community and Users Teach Users.

Example plays

Signature plays for this service.

Play

The Conference Play

Go to the industry's conference without a stand: book the meetings before you arrive and host the breakfast next door.

Play

The Customer Community

Give customers a place to belong and help each other. It cuts churn, creates referrals and hands you content.

Play

Users Teach Users

Run a group where customers teach each other to get more from the product, and let it become the reason the next customer buys.

Play

The Roundtable Series

Eight to twelve senior peers, one problem, once a month. The guest list is your target account list and the invitation is the outreach.

Start here

Find out whether this channel is the one worth backing.

A 30-minute call first. If it fits, two calls in one week and a written growth plan you keep.

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